Theo Bassett-Shand
Strategy Practitioner
Info
Brand
Description
Date
Threefold Energy
Waking up the world to clean energy
2026
Shinola
Making time feel meaningful again
Ongoing
adidas Originals
Coming soon
Ongoing
Jack Wolfskin
Repositioning the brand post acquisition
2025-2026
Weekday
Building a youth culture destination
2024
adidas Sportswear
Creating a global footwear fracnhise
2024
Jack Wolfskin
Reimagining an outdoor icon
2020-2023
GentleForces
Landing a new studio practice
Ongoing
Soft Stuff
Making a space for radical creativity and connection
Ongoing
H&M Move
Creating a sports brand from scratch
2022